On December 22, client devices large Unilever launched that can probably be looking for K18, a science-backed, premium haircare model. As leaders in cruelty-free magnificence, we at Cruelty-Free Kitty are rigorously following this acquisition and what it means for K18’s cruelty-free standing.
Based in 2020, K18 made a splash with its patented K18PeptideTM expertise that claims to revive hair injury with only one use. With its take into account the newest bioscience enhancements, the model has constructed a cult following amongst magnificence fanatics and haircare professionals alike.
Unilever acknowledged that the acquisition of K18 will assist its strategic precedence to proceed rising in standing magnificence. Over the previous few years, Unilever has made good strides in rising its portfolio of premium and sustainably-minded producers.
What This Means for Cruelty-Free Patrons
We now have reached out to K18 relating to how this acquisition would possibly affect its cruelty-free standing. Traditionally, Unilever has not been a wholly cruelty-free company, although it has labored to advance its sustainable and moral targets.
For now, we’re preserving K18’s cruelty-free standing energetic in our database, nonetheless will monitor the state of affairs rigorously and substitute our readers as extra particulars emerge. The acquisition is anticipated to shut all through the primary quarter of 2024.
As longtime advocates for cruelty-free and moral magnificence, we hope to see Unilever proceed making progress close to animal testing and utterly completely different sustainability components. With the addition of revolutionary producers like K18 that enchantment to ethically-minded prospects, we take into consideration Unilever has alternate choices to additional enhance its insurance coverage protection insurance coverage insurance policies spherical these subjects.
We will likely be updating K18’s itemizing on our website indicating that it’s now owned by Unilever. As developments unfold, the Cruelty-Free Kitty crew will defend you educated in an effort to proceed making moral looking for picks.
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